DOGS DEPARTMENT has been a well-received brand within the industry of luxury dog accessories since the very beginning. As a huge fan from day one, I replied with a heartfelt ‘yes’ when I got the opportunity to acquire and continue Dogs Department after its 12 years of existence. According to Barbara, the brand and herself would benefit from a new vibe. Hence where we are at now!
I was born with a dog-lovers-gene beyond compare. Since my childhood they have also been a constant factor in my life. While heading in the professional direction of marketing and communication, I decided to take private lessons in order to groom my own dogs (3 at that time). Surprisingly, after only a few months my teacher wanted me to compete at the Belgian grooming competition. I agreed, and won the Novice Belgian Champion Title. From there on, what started as a hobby became an overwhelming passion. The cherry on the cake was the Gold Medal in the Champions Class at the World Grooming Championship in New York. Back issues brought my career as a groomer to an abrupt end. I returned to my previous activities in communication, as a freelance editor (lifestyle) and later on as an international marketing manager, until recently.
Even through my ‘second’ career, the passion for dogs didn’t fade for one second. Combined with my interest in lifestyle and traveling, I consider the continuation of this brand as a mission that truly fits me like a glove.
So if you purchase a Dogs Department item, know that you are not only supporting a company, but also a dream!